VALUING ORGANIZATIONAL INFORMATION
- · Comes at different levels and in different formats.
- · Information granularity refers to the extent of details within the information.
TRANSACTIONAL
INFORMATION- all the information contained within a single
business processes or unit of work, and its primary is to support the
performing of daily operational tasks.
ANALYTICAL
INFORMATION- all the organizational information, and its
primary purpose is to support the performing of managerial analysis tasks.
REAL
TIME INFORMATION- means immediate, up-to-date information.
REAL-TIME
SYSTEMS- provide real-time information in response to
query request.
·
Several issues with low-quality information,
including:
1) Missing
information
2) Incomplete
information
3) Probable
duplicate of information
4) Wrong
information
5) Inaccurate
information
6) Incomplete
information
FIVE COMMON CHARACTERISTICS OF HIGH-QUALITY INFORMATION
FOUR PRIMARY SOURCES OF LOW-QUALITY INFORMATION:
- Online customers intentionally enter inaccurate information to protect their privacy.
- Different systems have different information entry standards and formats
- Call center operators enter abbreviated or erroneous information by accident or to save time.
- Third-party and external information contains inconsistences, inaccuracies, and errors.
UNDERSTANDING THE COSTS OF POOR INFORMATION
- Inability to accurately track customers, which directly affects strategic initiatives such as CRM and SCM
- Difficulty identifying the organization’s most valuable customers
- Inability to identify the selling opportunities and wasted revenue from marketing to nonexisting customers and nondeliverable mail.
- Inability to build strong relationship with customers-which increases buyer power.
END OF CHAPTER 6..... ^_^
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